“A client recently asked me if I could design a cheap logo (for a restaurant). I asked him if he could make me some really foul-tasting food, to which he replied ‘Probably, but why would I want to? My business is…’ He didn’t finish the sentence, as he’d got the point.” — Richard Knobbs

“In the long run, to be the cheapest is a refuge for people who don’t have the flair to design something worth paying for, who don’t have the guts to point to their product or their service and say, ‘this isn’t the cheapest, but it’s worth it.’” — Seth Godin