Hi, I’m Jack

Designer passionate about big ideas and little details

I love to make things that matter. Intuitive things. Interactive things. Honest things. Things that make a lasting impact on people’s lives. Curiosity, empathy, passion and hard work keep me creative.

I’m currently Design Director at ieso, an AI therapy company, helping shape products from early vision through to launch.

Hi, I’m Jack

I’m currently Design Director at ieso, an AI therapy company, helping shape products from early vision through to launch.

Hi, I’m Jack

Designer passionate about big ideas and little details

I’m currently Design Director at ieso, an AI therapy company, helping shape products from early vision through to launch.

Selected Projects

Designing ieso’s First AI Therapy Product

I led the design of Velora, ieso’s first AI therapy app, turning an ambitious clinical idea into a clear, usable mobile product.

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Three Velora mobile app screens showing the programme home, a therapy session and a guided exercise.

Designing ieso’s First AI Therapy Product

I led the design of Velora, ieso’s first AI therapy app, turning an ambitious clinical idea into a clear, usable mobile product.

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Designing ieso’s First AI Therapy Product

I led the design of Velora, ieso’s first AI therapy app, turning an ambitious clinical idea into a clear, usable mobile product.

View project

Beyond the Chatbot: Designing Better Ways to Experience AI Therapy

I explored how AI therapy could move beyond chat, using rapid prototypes and user research to design voice-led support and more structured, engaging experiences.

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Examples of Velora therapy formats, including voice support, guided activities and conversation.

Beyond the Chatbot: Designing Better Ways to Experience AI Therapy

I explored how AI therapy could move beyond chat, using rapid prototypes and user research to design voice-led support and more structured, engaging experiences.

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Beyond the Chatbot: Designing Better Ways to Experience AI Therapy

I explored how AI therapy could move beyond chat, using rapid prototypes and user research to design voice-led support and more structured, engaging experiences.

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Making the Future Tangible

I used research, storytelling and working prototypes to make a complex AI therapy strategy tangible, aligning teams and shaping what we built next.

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Service blueprint, UX comic and mobile prototype used to communicate ieso’s AI therapy product vision.

Making the Future Tangible

I used research, storytelling and working prototypes to make a complex AI therapy strategy tangible, aligning teams and shaping what we built next.

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Making the Future Tangible

I used research, storytelling and working prototypes to make a complex AI therapy strategy tangible, aligning teams and shaping what we built next.

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Building ieso’s Design System

I replaced fragmented UI with a shared, accessible design system that connected principles, tokens and reusable components with production.

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Design system artefacts showing principles, component documentation, design tokens and production code.

Building ieso’s Design System

I replaced fragmented UI with a shared, accessible design system that connected principles, tokens and reusable components with production.

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Building ieso’s Design System

I replaced fragmented UI with a shared, accessible design system that connected principles, tokens and reusable components with production.

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Transforming Digital Tools for Clinicians

I researched clinicians’ working days and redesigned the platform around faster preparation and better focus during therapy.

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Transforming Digital Tools for Clinicians

I researched clinicians’ working days and redesigned the platform around faster preparation and better focus during therapy.

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Improving Therapy Access for NHS Patients

I redesigned the NHS journey from referral into typed therapy, making demanding clinical steps clearer and less intimidating.

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Improving Therapy Access for NHS Patients

I redesigned the NHS journey from referral into typed therapy, making demanding clinical steps clearer and less intimidating.

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Building a Design Practice at ieso

I grew design from a single role into a multidisciplinary practice spanning product, research, service design and brand—while staying hands-on.

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Building a Design Practice at ieso

I grew design from a single role into a multidisciplinary practice spanning product, research, service design and brand—while staying hands-on.

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Creating the Velora Brand

I created the name and visual identity for ieso’s consumer-facing AI therapy product, giving teams a clearer and more credible way to present it.

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Creating the Velora Brand

I created the name and visual identity for ieso’s consumer-facing AI therapy product, giving teams a clearer and more credible way to present it.

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Earlier Work

Before ieso, I spent four years designing mobile-payment products at Bango and five years running a small brand and web studio. These two collections show the breadth of that work.